Separate “what you sell” from “how you bill”
A single paragraph that explains your token mix or lanes beats ten adjectives about “intelligence.” Buyers want to know what moves the meter before they read about models.
One page per major decision
Routing, compatibility, and cost each deserve a focused note—see multi-model routing, OpenAI-compatible integration, and cost tradeoffs. Short pages that link to each other read faster than one endless scroll.
Stability beats novelty in titles and headings
Use predictable H1/H2 wording that matches how people search and quote you. A small “At a glance” list on each article gives skimmers the same facts your long paragraphs support—see example takeaways.